The term “enterprise growth” refers to a systematic plan to achieve the product and service growth and expansion goals of the brand, business or organization through quality, quantity and revenue.
The growth of entrepreneurs can be reflected in the aspects of innovators, business developers, activists, expansionists, customers, etc. Entrepreneurs who dare to take risks and work hard to develop their business will grow as entrepreneurs, and those who are unwilling to achieve their goals will fail.
Your enterprise or brand is like a plant. The only healthy way forward is to grow. The focus of entrepreneurial growth is the early seed stage. At this stage, you still need more sunshine, try to get rid of the soil and stand out in the competition.
The good news is that your work is our metaphor plant, but you can become a gardener, prepare soil, take care of leaves and water, and become a safe place to grow. All these factors are strategies for enterprise growth.
The blog post narrowed the discussion and used the influence of social media as a tool to expand business and brand.
What is the impact of social media?
When asked “what is the impact of social media”, anyone who hears someone introduce himself as an influencer of social media will think of it. Social media influence refers to the ability to influence others’ thinking and decisions in the online social community. The more influential a person is, the more attractive he is to individuals who promote the company or other ideas or sell products.
Companies and brands can use the influence of social media to improve customer participation, brand awareness and sales. This can be achieved by increasing the company’s own social media influence, or by hiring mature and reliable influencers in Dongri Niche.
Social media influence marketing. That’s why everyone now wants to be an influencer on social media. This type of digital marketing continues to grow, becoming a truly effective advertising method, allowing your audience to participate and gain profits.
Today, there are more than 3.7 billion social media users, and the influential marketing industry is worth 5 billion dollars!
How to measure the impact of social media.
Basically, you can check the size of your personal or corporate social network, such as Instagram fans, Tiktok fans, LinkedIn connections, the number of WhatsApp status views, Twitter fans, or Facebook friends, to assess their impact.
However, in order to determine how a person establishes such a social relationship, who the relationship is, and the degree of trust and participation between him and them, a more thorough analysis is needed.
Experts advocate the use of some social impact measurement tools. Klout is a tool that provides 1-100 points according to individual online activities in popular social networks. However, other industry experts worry about the effectiveness of indicators provided by Klout, pointing out that Klout does not measure all types of online activities. For example, there are only a few blog posts from trusted bloggers, but they can attract a targeted audience and have more influence than simple Twitter that attracts thousands of people.
Who are the influencers of social media?
Social media influencers are users who build trust in specific selfish or content types that can be accessed by a broad audience or subscribers. Influential people have enough followers to stimulate dialogue, stimulate action or change actions or choices. Companies can hire social media influencers, expand their social reach, be more friendly, and sponsor products or services.
The types of social media influencers are as follows:
-
Celebrity influencers: These people are the most popular influencers. Because they get followers as celebrities. As specific celebrities attract specific populations and target audiences, companies can hire these celebrities to contact their fans or represent their products.
-
Consumer influencers: they are ordinary people who get followers because of their personality and affinity. They often engage in social media activities through content production, text publishing, participation in social topics, blogs or photo sharing. Their audience thinks they are “real” or “accessible”, so they often listen closely to their suggestions. For example, it is time for them to guarantee a certain service.
-
Uninfluencers: also known as expert influencers, they are ordinary people who have gained followers and actual topic authority because of their knowledge in specific fields. When they recommend or praise the product, their audience is likely to believe their opinions. In most cases, micro influencers need to conduct necessary research before using products or services to recommend to people.
4 Content producers: including professional bloggers, video bloggers and photographers. Their role includes developing new content that readers are interested in and follow up regularly. Part of a company’s marketing strategy may be to want to send products to content producers, comment on them, and actively comment on followers. Another option is to make sponsorship posts for their platforms.
Before selecting influencers, the company will consider some quality. The first question is whether the personal information of the influencer is consistent with the will of the company, and whether it is related to the audience of the same object. The second question is the degree of interaction between influencers and followers, or the degree of trust that followers have in them. Finally, consider the number of influencers or followers, as this helps to predict return on investment(ROI). This also applies to your brand or business. You should take the influence of social media as your sole responsibility, just like the employees of your company.
