They said that building new brands and launching new products are not suitable for timid people. I have discovered this in the past few months. You have to have some privacy in the game. My reputation on this line.
A few months of strategic meetings, market research, logos, product design and sleepless nights will bring meaningful brand and financial success. The comprehensive study did not take place for several months. It’s just the old fashion of your pants marketing. This is usually the secret of failure. But 45 days later, we have a strong brand and product. Nothing but positive feedback and some sales. I don’t remember when I had such fun and worked so hard. Our small marketing team has been successful.
In the next few weeks, we will share the story of building new brands and products. From brand development to listing, we will handle everything. I will share all our successes, failures, dirty secrets, and mistakes in the launch process.
I have not worked for the agency, nor have I received any formal brand training. This is not a comprehensive list of steps for a successful brand. This is more like a marketing generalist being asked to add a “brand expert” story to his long list of other abilities. If you like doing some brand promotion or watching others cry, this book is worth reading. This should be a laugh.
I am the marketing manager of two branch moving companies. My roles include marketing strategy, lead generation, sales support, SEO, PPC, website design and pictures. This is what is listed in the task description. Like all SMEs, the list of actual responsibilities is slightly longer. Oh, brand development is not on the list.
I’m certainly not alone in this project. We have a small marketing team composed of very talented individuals, Rob Schmidt, Vice President of Sales and Marketing, and Ashley Towne, Marketing Manager. When Ashley joined our team a few months ago, she didn’t know what important role she would play. We are all on board.
So that’s how it all happened.
“By the way, we will start a new business venture,” the boss shared.
I was on a short vacation. This is the first time since I joined the company. I heard that at 2:00 this afternoon, owners are encouraged to hold a network meeting and participate in it compulsorily. I think it’s a work holiday. This is the end of seaside time.
During the call, the company announced that it had decided to purchase more than 150 new containers for mobile storage. Wow! I didn’t expect this. According to the discussion, we will meet directly next week to formulate strategies.
At the beginning, it was suggested that the company should be named after another famous company we shared. As a marketing manager, I will certainly drool for the opportunity to create a new “lasting and unforgettable brand”. Maybe I’m also building a small kingdom. I must have jumped on my head.
Most competitors in the market, including leading national brands, have quite inconspicuous names and visual components. Maybe we have a chance?
Unfortunately, the best competitors are so popular and successful that their names have become synonymous with the entire industry. Like Kreenex in the tissue industry. Some people can talk; please give me a tissue “When a brand mentions the whole product industry, you know you are facing fierce competition.
Joint ventures were discussed at the executive meeting. Rob, our boss and vice president of sales and marketing, put forward our proposed concept of “box hopping”. There was silence for a moment. Rob held his breath to update his resume. The shopkeeper said, “Well, we haven’t thought about going that way.” Rob took another breath.
Our strategy is to create an independent brand concept, without the shortcomings of the mature subordinate brand names initially considered. We want to create a new brand that resonates with our target audience. What we want is not boring, but an attractive and unforgettable brand. The Executive Committee likes it. Jump box. A conspicuous name. The initial concept of brand logo was proposed, and they even liked it better.
I would like to say that several months of research has entered the development stage of this name. In fact, this is indeed one of the perspectives of “thinking in the bath”. There is no research, no focus group, and no institutional think tank.
After coming up with this name, the first thing I did was:
• Verify that the domain is available
• Check USPTO(United States Patent and Trademark Office) to confirm that there is a trademark in the name
• I discussed this with my daughter Bessie. She is a brand expert of a large marketing company
• Wipe after shower
I am over sixty years old. With the consent and approval of my parents, I made a very mature decision not to let them run it. That doesn’t mean you can even browse Jumpboxmove. Com.
Next week: Kangaroo
#Digital marketing # brand store # storage solution # mobile storage # humor
